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California Privacy Rights

Last Updated: August 4, 2025

Bracketology.tv, Inc. California Consumer Privacy Act

Effective Date: May 28, 2022

Last Updated: August 4, 2025

Bracketology.tv, Inc. (“Bracketology,” “we,” “us,” or “our”) is committed to protecting your privacy. This California Privacy Rights Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at www.bracketology.tv or mobile app (the “Site”) or use our services, games, and contests (collectively, the “Services”).

This California Privacy Rights Policy applies to California residents under the California Consumer Privacy Act (CCPA) and its amendments under the California Privacy Rights Act (CPRA). By using the Site, you consent to the practices outlined in this statement.

1. Categories of Personal Information Collected

We collect the following categories of personal information from California residents within the past 12 months:

  • Identifiers: Name, username, email address, and IP address.
  • Commercial Information: Records of in-app purchases, subscription details, and transaction history. Payment method information if using Bracketology Pools contests.
  • Internet or Network Activity: Information about your interactions with the Site, such as access times, browser type, and referring website addresses.
  • Geolocation Data: Approximate location based on your IP address.
  • Other Personal Information: User-generated content, including information shared in player-to-player interactions.

We may also collect anonymous and aggregated information that does not identify you as an individual.

2. Sources of Personal Information

We collect personal information from:

  • Information you provide directly when registering for an account, participating in contests, or making purchases.
  • Automated technologies, such as cookies and analytics tools, when you visit our Site.
  • Third-party sources, such as payment processors (e.g., Apple App Store, Google Play Store) and social media platforms.

3. Use of Personal Information

We use your personal information for the following purposes:

  • To operate, maintain, and improve the Site and Services.
  • To process transactions, including in-app purchases and subscription services.
  • To communicate with you about account updates, contests, promotions, or new features.
  • To personalize your experience and deliver customized content and advertisements.
  • To conduct surveys and gather feedback to improve our Services.
  • To comply with legal obligations and protect the security of the Site.

4. Sharing and Selling of Personal Information

  • Sharing: We may share your personal information with trusted service providers to:
    • Process payments.
    • Provide customer support.
    • Conduct data analysis and reporting.
  • Selling or Sharing: Bracketology.tv does not sell personal information for monetary consideration. However, under CCPA, certain activities such as targeted advertising may qualify as “sharing.” Users have the right to opt out of such activities (see Section 7).

5. Cookies and Tracking

We use cookies and similar technologies to:

  • Enhance your user experience.
  • Remember your preferences and account settings.
  • Track Site usage for analytics and advertising purposes.

You can manage your cookie preferences through your browser settings.

6. Consumer Rights under CCPA

California residents have the following rights under the CCPA:

Right to Know

You have the right to request:

  • The categories and specific pieces of personal information we have collected.
  • The categories of sources of your personal information.
  • The purposes for collecting, using, or sharing your information.
  • The categories of third parties with whom your information has been shared.

Right to Delete

You may request the deletion of your personal information, subject to legal exceptions.

Right to Opt-Out

You have the right to opt out of the sale or sharing of your personal information. To exercise this right, please refer to Section 7.

Right to Correct

You may request corrections to inaccurate personal information.

Right to Limit the Use of Sensitive Personal Information

If applicable, you can limit how we use sensitive information.

Non-Discrimination

We will not discriminate against you for exercising your rights under the CCPA.

7. How to Submit Requests

To exercise your CCPA rights, you can:

  • Email us at info@bracketology.tv.
  • Use our contact form available on the Site.

We will verify your identity before processing your request to protect your privacy.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Specific retention periods depend on the type of information and its use.

9. Security of Personal Information

We use commercially reasonable measures to protect your personal information. However, no method of transmission or storage is 100% secure. Bracketology.tv assumes no liability for unauthorized access beyond our control.

10. Children’s Privacy

Our Site is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have inadvertently collected such information, we will delete it promptly.

11. Updates to This Policy

We may update this California Privacy Rights Policy periodically. Changes will be posted on this page with the “Last Updated” date. We encourage you to review this policy regularly.

12. Contact Us

If you have questions or concerns about this California Privacy Rights Policy or our data practices, please contact us:

  • Email: info@bracketology.tv

Contact Form: you may contact us through our contact form on our website, linked here.